A CMO’s primary mission is to facilitate growth and increase sales by developing a comprehensive marketing plan that will promote brand recognition and help the organisation gain a competitive advantage. In order to achieve their own goals and effectively shape their companies’ public profile, CMOs must be exceptional leaders and assume the voice of customer experiences across the company.
Marketing Executives have to focus more on the emotional engagement, rather than the rational one, because people need stories, to connect better with your brand. As such, storytelling has been transformed into a strategic business competency, conduit to customers, that a marketing leader needs to possess.
Furthermore, the marketers role, using technologies, has to transform the user-product experience into an interactive one, instead of the old-fashioned approach which was focused on a mere transaction. This is because people / customers want to feel that connection of being made to feel important and cared for.
The job title may vary in organisations depending on the company structure, but commonly we also see marketing teams led by Customer Insight Director, Sales & Marketing Director & Brand Director across industry & organisations all over the UK, Europe & US, with a need for a wide-reaching marketing strategy and long-term growth.
Having a close alignment of Sales & Marketing Strategies can make a huge impact on a company’s success & growth, marketing return on investment as well as sales efficiency. Putting the customer experience at the heart of this strategy requires strong and persuasive leadership, talent & ability, communicating frequently between functions to ensure the customer journey is centric and world-class.