Do you need to recruit a Chief Marketing Officer for your Technology business?
A CMO’s primary mission is to facilitate growth and increase sales by developing a comprehensive marketing plan that will promote brand recognition and help the organisation gain a competitive advantage. In order to achieve their own goals and effectively shape their companies’ public profile, CMOs must be exceptional leaders and assume the voice of the customer across the company.
The role of CMO has to focus more on the emotional engagement, rather than the rational one, because people need a story, to connect better with your brand. As such, storytelling has been transformed into a strategic business competency that a leader needs to possess.
Furthermore, marketers have to transform the user-product experience into an interactive one, instead of the old-fashioned approach which was focused on a mere transaction. This is because people / customers want to feel that connection of being made to feel important and cared for.
The job title may vary in organisations depending on the company structure, but commonly we also see related job titles such as Customer Insight Director, Sales & Marketing Director & Brand Director for technology organisations all over the UK and into Europe.
Having a close alignment of Sales & Marketing can make a huge impact on a company’s growth, marketing return on investment as well as sales efficiency. Putting the customer experience at the heart of this strategy requires strong and persuasive leadership, communicating frequently between functions to ensure the customer journey is world-class.
Big Data has also become key for sales & revenue growth where marketing functions use lots of data to better understand their customers and how to improve the customer experience. The CMOs of today are more analytical and technology focused, aligning customer data to improve their marketing activities.
Aruba Executive Search’s headhunting team uses an Executive Talent Acquisition & Retention (ETAR) System to recruit high impact CMOs for Start-Up, Scale-Up, SME & Larger Enterprises in Tech.
Come and discuss your CMO executive search and recruitment needs for your business, by calling +44 203 637 8350 email email@example.com or book a Free 30-Minute Vacancy Intake Call and we can discuss how we can help you identify high impact Chief Marketing Officers.