Martech, otherwise known as Marketing Technology, is the term for the software and tech tools marketers leverage to plan, execute, and measure marketing campaigns. Marketing tech tools are used to automate or otherwise streamline marketing processes, collect and analyze data, and provide various means of reaching and engaging with your target audience.
Martech was originally comprised of marketing software such as marketing automation platforms, social media management and monitoring tools, website and SEO analytics tools, etc. But as the tools marketing teams used began to increasingly overlap with tools leveraged by other parts of their organizations, the marketing technology landscape has grown to encompass sales and service tools as well.
Marketing tech helps to do more, more quickly, saving time and streamlining workflows using automated tools. It enhances communication, allows to create smarter content & build better relationships, strengthening customer and buyer relationships.