As your company grows, you’ll want to bring in a stellar sales leader, perhaps a CSO, with extensive experience for your executive team to usher in your company’s next level of success. For nearly every business, bringing in more money is an important sign of success. You need a talented leader in your executive team who can build a stellar team of sellers to bring in more revenue for your company.
Sales Leader roles are responsible for leading a company’s sales organisation to meet growth and revenue targets. The individual in this role provides oversight and management of the growth function and typically serves on their company’s executive leadership team.
The Head of Sales role has dramatically changed in the past several years. In today’s environment, buyers no longer buy the same way. At the same time, team demographics and organisational models are rapidly evolving. Effective Leaders must manage a complex set of internal and external dynamics.
Success in this role starts with a solid strategy – a strategy for driving profitable revenue growth. It defines where a company will play and how it will win in the competitive market.
The strategy isn’t static. It must continuously be refined in response to shifting external and internal factors. But being a great Leader doesn’t end with the strategy. Executional excellence is also needed.