A CGO is accountable and responsible to ensure the company grows and thrives. This could be measured in revenue, or user/subscriber base or equivalent.
A Chief Growth Officer (also known as EVP or SVP of Sales or Chief Revenue Officer) helps set the strategy for the sales organisation. They work hand-in-hand with the executive team to optimise all things that generate revenue – from sales to marketing to business partnerships to pricing.
The CGO is the business leader that understands how four key areas of activity intersect in business to create profitability and those are Sales, Marketing, Product & Finance. These key areas must work efficiently and in harmony to generate profit.
Many C-Suite roles of course have accountability for profit, but a Chief Growth Officer (CGO) has the unique ability to work across the key activity areas that drive growth. Many CEOs use their CGOs to align and optimise their company activities to drive efficiencies and maximise this growth.
Most growth equity companies are under pressure to grow their top line as quickly as possible. The right hire in the CGO position is almost like a second CEO that has the benefit of only focusing on one item – Revenue Growth.
