Most businesses have a firm grasp that for a successful business growth strategy, at the foundation sits a data driven solution, which intersects with the product/service of a company. Indeed Consumer/Client expectation in the delivery of service or product is always high and to manage this expectation, the CMTO will need to master the dynamic balance between the seamless integration of both technology and marketing.
The CMTO role is not a best fit for all organisations. The role and its scope of responsibility will vary based on the needs of each company, but the success of an individual in the CMTO role will require the leading and driving of collaboration between the marketing and technology functions and an exceptional broad understanding of the organisations’ strategic objectives.
What do we look for in this role? – Individuals who combine a blend of technical depth of technology, strategic business acumen and analytical skills, creative marketing flair and the ability to inspire and lead others.
