When you use market mapping for talent acquisition, you’ll also learn how large your candidate pool is, which is important. Whether you’re actively recruiting for a specific job or you’re taking a look at the candidate pool for future openings, knowing the size of your candidate pool can be helpful.
Approximately 90% of candidates aren’t responding and applying for your positions. When you begin making use of market mapping, you’ll know more about your target candidates, where they are geographically located, the companies they are working at, and more. This makes it easier to go to your candidates, giving them a personal invitation to join your company, which results in better results.
Take the time to hire a professional to map the market. With market mapping, you’ll get to know what your candidate pool looks like, giving you a recruiting advantage.